Since 2017, Sisters and Seekers has transformed from a humble garden shed startup into one of the UK's most recognised online fashion brands. Founded by sisters Alice and Maisie Jones, this contemporary British womenswear company has become synonymous with quality jersey pieces and cool-girl aesthetics that have captured the attention of fashion enthusiasts nationwide.
What began as a passion project has evolved into a thriving business employing over 60 people, with the brand making headlines for their viral success and exclusive pop-up shops in Manchester and beyond. Their meteoric rise from garden shed to fashion powerhouse demonstrates the power of vision, determination, and the right strategic partnerships to support rapid growth.
At the heart of Sisters and Seekers' success lies their commitment to creativity and contemporary design. As a brand that relies heavily on Mac hardware for their creative processes, from Adobe applications to collaborative design workflows, they needed an IT infrastructure that could match their creative ambitions while supporting their rapid scaling.
This commitment to seamless technology integration brought them to us in 2023, at a pivotal moment in their growth journey. Since then, we've had the privilege of supporting their IT infrastructure as they've continued their remarkable expansion while maintaining the creative focus and brand authenticity that defines their success.
In our recent video case study, Anna Corkill, Social Media Manager at Sisters and Seekers, shares insights into how our comprehensive IT partnership has supported their operations during this critical growth phase and beyond.
Supporting Creative Excellence Through Strategic IT Partnership
As Anna explains in the video, our partnership began in 2023 during a transformational period for Sisters and Seekers. The company was experiencing rapid growth and had just moved from a small office into significantly larger premises to accommodate their expanding team. This scaling presented the perfect opportunity to implement a robust IT infrastructure that could support their creative workflows and collaborative culture.
"We're not really IT specialised ourselves and we don't have too much knowledge in that area," Anna notes. "So for us, we're quite a brand that focuses on the use of Macs and we use that predominantly in our day-to-day. Whether it be creativity and sort of Adobe processes that we use within our Mac hardware. So we needed that support and communication funnel."
Our approach to supporting Sisters and Seekers centres on understanding their unique needs as a creative organisation. We implemented a comprehensive cloud solution with Intune Device Management, recognising that their Mac-centric workflow required specialised configuration and support. This included setting up Apple Business Manager and enabling Single Sign-On into Apple IDs using their Microsoft accounts, creating a seamless user experience that doesn't interrupt their creative flow.
The device management system we configured ensures that all new devices automatically deploy with required applications and security policies, eliminating setup delays and ensuring consistency across their growing team. This proactive approach means new team members can be productive from day one, supporting Sisters and Seekers' rapid hiring and expansion.
Responsive Support for a Fast-Moving Creative Business
Anna particularly values the responsiveness and communication approach that defines our partnership. "I think it's that just level of communication where we can always knock on your door and you'll always be there to support us. I think if we raise a ticket, it's done very rapidly and we never have the time where we're waiting on things."
This rapid response capability is crucial for a creative business where downtime can impact everything from design workflows to social media content creation. Our understanding of their Mac-focused environment, combined with expertise in creative applications and collaborative tools, ensures we can resolve issues quickly and effectively.
The team particularly appreciates our on-site support approach. Anna mentions Elliot, our technical specialist who regularly visits their office: "When we have an issue or something that needs to be solved, he's like a magician, we call him an IT magician." This personal touch, combined with technical expertise, creates the supportive environment that allows their creative team to focus on what they do best.
Seamless Integration Across Creative Workflows
Sisters and Seekers rely on multiple touchpoints throughout their creative and business processes, from Microsoft Teams for collaboration to OneDrive for file sharing and storage. As Anna explains: "Because we are quite a creative company and we have a lot of files and a lot of different things that we upload onto different devices, we just need that ease of knowing that all the dots are connected and everything runs seamlessly."
Our cloud implementation addresses these needs by creating an integrated ecosystem where creative files, collaborative tools, and business applications work together effortlessly. The Single Sign-On capability we implemented means team members can access all their tools and files without the friction of multiple login processes, while our security policies ensure their valuable creative assets and customer data remain protected. This protection extends to devices that may be lost / stolen or where employees leave the business and their credentials are not known to the management team - we can fully manage that device as though it is a domain joined Windows PC.
This seamless integration is particularly important for a fashion brand where creative assets, product photography, and marketing materials need to flow efficiently between team members and departments. Our solution ensures that whether someone is working on product design, social media content, or customer communications, they have reliable access to the tools and files they need.
Strategic IT Support for Creative Growth
Sisters and Seekers' success story demonstrates how the right IT partnership can provide both the technical infrastructure and responsive support necessary for rapid creative business growth. Our role extends beyond traditional IT support to encompass understanding their unique creative workflows, anticipating scaling challenges, and ensuring their technology enhances rather than constrains their creative vision.
As Anna concludes: "I think the whole team there are super supportive and I think, if you want that extra support and that ease of stress that you don't want on your shoulders, then definitely make the move and I highly recommend them to anyone."
If your creative business is experiencing growth and needs IT support that understands the unique demands of Mac-based creative workflows, we'd welcome the opportunity to discuss how we can help.
Call us on 01244 535527 or use our contact us form to arrange a consultation about your specific requirements.